Zishan Arooj

Founder of mrktbsd | CMO
Former Apple / State Farm / HeyDriver

Zishan Arooj is a CMO and Founder of mrktbsd. A revenue-focused marketing strategist helping brands turn websites, paid ads, and local visibility into real revenue.His work sits at the intersection of brand, performance, conversion, and data-driven business strategy.

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Work

Zishan Arooj has built his career around turning marketing into measurable business growth. His experience spans corporate marketing, startups, insurtech, local service businesses, and founder-led brands, with work connected to companies including Apple, State Farm, HeyDriver, and mrktbsd.Through mrktbsd, Zishan and the team, help businesses sharpen their positioning, improve website conversion, strengthen local visibility, and build marketing strategies that create real revenue outcomes.He is also focused on investing in the next generation of business owners through local workshops, founder education, and practical business development resources for entrepreneurs in NYC and beyond.

About

Zishan Arooj is a marketer and builder based in Astoria, Queens. His work is driven by a simple belief: strong businesses are built when clear strategy, sharp storytelling, and real execution all move in the same direction.Outside of mrktbsd, Zishan is interested in space travel and culture.He is energized by helping more founders think bigger about what they are building.He lives in Astoria with Nova, his dog and unofficial Chief Morale Officer, whose NASA-inspired name is a small reminder to keep aiming higher.

Nova

Nova is Zishan’s Husky and German Shepherd mix puppy.Her full name is Nova Apollo Storm Arooj, a NASA-inspired nod to Zishan’s love of space and the idea of always aiming higher.She is a big part of Zishan’s life in Astoria, Queens, from long walks to the quiet moments between building mrktbsd, writing, and chasing goals.Nova loves New York City in her own way: the sidewalks, the movement, the people, and the feeling of being in the middle of something alive.For Zishan, she is a reminder to stay grounded, protect what matters, and keep building a life with meaning.